1. Keep Your Site Information Current and Fresh
By changing your content frequently, you show that your site is a reliable, valuable source of current information about your company. Encourage visitors to bookmark your site and check back frequently to see what's new.

2. Make Your Customers Feel Valued
Relationship building is about making people feel important. Depending on the kind of relationship you already have with your customers, you can turn special attention on them with your website.

For example, use Aloak Calendar to mark dates and events that are important to your customers, such as upcoming industry trade shows. You can even offer your B2B customers a little free advertising by including their events in your Calendar.

More Ideas

• combine Aloak Calendar with Aloak Contact to announce special, by-invitation only events
• begin hosting special events online, such as a CEO forum on special industry issues (how to host a forum)
• encourage repeat visits to your site by using Aloak Calendar to show your online newsletter publication schedule and content